SEO Questions and Answers Your Name* First Last Your Email* Have you had any SEO performed on the site before? Internally (Self) Externally (SEO Vendor) No What is your level of understanding when it comes to SEO?NoneBeginnerIntermediateAdvancedExpertYour Ideal CustomerThis section covers the type of customer you’re trying to reach through organic search.What type of customers are you trying to reach through search?Provide examples of users interests and life events (i.e., people who have just moved or got married, or people who like sporting events).How do you typically interact with them? In-person Virtual in-person Online without interaction Ages 18-24 25-34 35-44 45-54 55-64 65+ Income Top 10% 11-20% 21-30% 31-40% Lower 50% Any Gender Select All Male Female Your Market & CompetitionWhat is your geographic market?If you have a specific service area, please provide that here (county, city, or ZIP code).Your competitionWho are your main competitors in the space?Company NameURL Are there certain terms you think would work particularly well?Enter the terms below Your BusinessWhat is your unique selling point?For instance, free shipping, your warranty, etc. What makes you different from your competitors? What does your business do that no one else can?Are there any organizations you are a part of?Be specific like the Better Business Bureau. You can add multiple organizations here.What actions on the site are most important to you?Is it downloads, phone calls, newsletter sign-ups, form submits, or something else?What question are you getting asked all of the time?What do prospective customers ask you frequently?Are there other domains you own?If you are cross-linking, having knowledge of the domains and ensuring they are linked correctly is important.Have you developed any buyer personas?Buyer personas are semi-fictional representations of your ideal customers based on data and research. Yes No Do you have any brand standards or style guidelines? Yes No Do you have a tone/voice guideline? Yes No Have you developed a customer journey map?Do you have a walkthrough of how users buy/purchase your products/services? Yes No Do you have a customer list? Yes No Who do you consider your competitors?Company NameURL Previous or Current SEO EffortsAre you currently producing SEO-optimized content?You can describe your planned content schedule (if you have one)Have you had original content published/featured on other websites? Yes No Do you have a team in place that creates original content for your site? Yes No What other platforms are you publishing content on aside from your website?How are you tracking your current SEO efforts and/or qualifying the results?Does your content strategy account for prospects in the various stages of the customer journey? Yes No Have you had paid sponsorships or developed backlinks?Please provide a list of links and/or descriptions of activity from previous SEO vendors, if applicable.Who is your target audience?Demographics, interests, etc.Who currently does your SEO and what are they doing?Who is responsible for and available to make technical updates to the site?This could be setting up redirects, adding in meta descriptions, or optimizing for page speed.Do you have any reporting, keyword research, and audit information from previous vendors you’ve worked with? Drop files here or Select files Max. file size: 256 MB. Future SEO EffortsWhat is your main goal with future SEO efforts?Driving more sales, brand exposure, list building (email sign-ups) etc. What are your top initiatives in the next quarter?What Is the desired time frame for SEO results?Since many factors of SEO are beyond our control, we want to ensure that our strategy pairs with goals and desired timeline. 3-6 Months 6-12 Months 12+ Months What are your reporting requirementsHow often would you like SEO reports Monthly Quarterly NameThis field is for validation purposes and should be left unchanged.